1. Introduction
Prime Spaces by Arfana (PSBYA) is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website and services.
By using our website or engaging our services, you consent to the data practices described in this policy. Please read this policy carefully to understand how we handle your personal information.
2. Company Information
Company Name: Prime Spaces by Arfana (PSBYA)
Location: Dubai, United Arab Emirates
Website: psbya.com
3. Information We Collect
3.1 Personal Information You Provide
We collect information that you voluntarily provide to us, including:
Contact Information:
Full name
Email address
Phone number
Mailing address
Preferred method of communication
Property Preferences:
Property type and specifications
Location preferences
Budget range
Timeline for purchase or rental
Investment goals
Financial Information:
Pre-approval status
Budget information
Financial qualification details (when necessary for transactions)
Identification Documents:
Passport copies
Emirates ID
Visa information
Other documentation required for property transactions in UAE
Communication Records:
Emails, messages, and correspondence
Inquiry forms and callback requests
Meeting notes and consultation records
3.2 Information We Collect Automatically
When you visit our website, we automatically collect:
Technical Information:
IP address
Browser type and version
Device information
Operating system
Time zone and location data
Usage Data:
Pages visited
Time spent on pages
Links clicked
Search queries
Referral source
Date and time of visits
Cookies and Tracking Technologies:
Session cookies
Persistent cookies
Analytics cookies
Marketing cookies (with your consent)
3.3 Information from Third Parties
We may receive information about you from:
Property developers and landlords
Other real estate professionals
Credit agencies and financial institutions
Public records and databases
Social media platforms (if you interact with us there)
Dubai Land Department and RERA databases
4. How We Use Your Information
4.1 Primary Purposes
We use your personal information to:
Provide Services:
Match you with suitable properties
Arrange property viewings and tours
Facilitate property transactions
Provide market analysis and valuations
Offer investment advice and consultation
Process rental or purchase agreements
Communication:
Respond to your inquiries and requests
Send property listings that match your criteria
Provide updates on your transactions
Share market insights and reports
Send service-related notifications
Business Operations:
Maintain and improve our website
Analyze user behavior and preferences
Develop new services and features
Conduct market research
Manage our client relationships
Legal and Compliance:
Comply with UAE laws and regulations
Fulfill RERA and Dubai Land Department requirements
Verify identity and prevent fraud
Maintain transaction records
Respond to legal requests and proceedings
Marketing (with your consent):
Send newsletters and promotional materials
Inform you about special offers and new properties
Share company updates and events
Conduct customer satisfaction surveys
4.2 Legal Basis for Processing
We process your personal data based on:
Your consent
Performance of a contract with you
Compliance with legal obligations
Our legitimate business interests
Protection of vital interests
5. How We Share Your Information
5.1 Third Parties We Share With
We may share your information with:
Real Estate Partners:
Property developers and owners
Other real estate brokers and agents
Property management companies
Co-brokers in transactions
Service Providers:
Website hosting and IT services
Email and communication platforms
Customer relationship management (CRM) systems
Analytics and marketing services
Payment processors
Legal and Regulatory Bodies:
Real Estate Regulatory Agency (RERA)
Dubai Land Department
Law enforcement agencies
Courts and regulatory authorities
Legal advisors and auditors
Financial Institutions:
Banks and mortgage providers
Credit agencies
Financial advisors
5.2 Data Sharing Principles
We only share your information when:
You have given explicit consent
It is necessary to provide our services
Required by law or regulation
Necessary to protect our rights or safety
With trusted partners under strict confidentiality agreements
We do not sell your personal information to third parties.
6. International Data Transfers
Your data may be transferred to and processed in locations outside the UAE. When we transfer data internationally, we ensure appropriate safeguards are in place, including:
Standard contractual clauses
Adequacy decisions
Explicit consent where required
Compliance with UAE data transfer regulations
7. Data Security
7.1 Security Measures
We implement appropriate technical and organizational measures to protect your data:
Technical Security:
SSL/TLS encryption for data transmission
Secure servers and databases
Firewall protection
Regular security assessments
Access controls and authentication
Data backup systems
Organizational Security:
Employee confidentiality agreements
Limited access to personal data
Regular staff training on data protection
Incident response procedures
Secure document handling and storage
7.2 Your Responsibility
You are responsible for:
Keeping your account credentials confidential
Using strong passwords
Notifying us of any security breaches
Protecting devices used to access our services
7.3 Disclaimer
While we implement robust security measures, no method of transmission or storage is 100% secure. We cannot guarantee absolute security of your data.
8. Data Retention
8.1 Retention Periods
We retain your personal information for as long as necessary to:
Provide our services to you
Maintain business records
Comply with legal and regulatory requirements
Resolve disputes and enforce agreements
Typical Retention Periods:
Active client data: Duration of relationship plus 7 years
Transaction records: 7 years (as required by UAE law)
Marketing communications: Until you unsubscribe or opt-out
Website analytics: 26 months
Unsuccessful inquiries: 2 years
8.2 Deletion
After the retention period expires, we will:
Securely delete or anonymize your data
Remove data that is no longer necessary
Retain only what is required by law
You may request earlier deletion subject to legal and contractual obligations.
9. Your Rights
9.1 Access and Control
You have the right to:
Access: Request a copy of the personal data we hold about you
Rectification: Correct inaccurate or incomplete information
Erasure: Request deletion of your personal data (subject to legal requirements)
Restriction: Limit how we process your data
Portability: Receive your data in a structured, commonly used format
Objection: Object to processing based on legitimate interests or for marketing purposes
Withdraw Consent: Withdraw consent at any time (without affecting prior processing)
9.2 Exercising Your Rights
To exercise any of these rights:
Contact us using the details in Section 14
Verify your identity
Specify the right you wish to exercise
We will respond within 30 days
9.3 Right to Complain
If you believe we have violated your privacy rights, you may:
Contact us directly to resolve the issue
File a complaint with relevant UAE data protection authorities
Seek legal remedies through UAE courts
10. Cookies and Tracking Technologies
10.1 What Are Cookies
Cookies are small text files stored on your device when you visit our website. They help us provide a better user experience.
10.2 Types of Cookies We Use
Essential Cookies:
Required for website functionality
Enable navigation and basic features
Cannot be disabled
Analytics Cookies:
Track how visitors use our website
Help us improve user experience
Provide aggregate statistics
Functionality Cookies:
Remember your preferences
Personalize your experience
Store language and region settings
Marketing Cookies:
Track your browsing across websites
Deliver targeted advertisements
Measure advertising effectiveness
Require your consent
10.3 Managing Cookies
You can control cookies through:
Our cookie consent banner
Browser settings
Third-party opt-out tools
Note: Disabling essential cookies may affect website functionality.
10.4 Third-Party Cookies
We may use third-party services that set cookies:
Google Analytics
Facebook Pixel
LinkedIn Insights
Other marketing platforms
These are governed by their respective privacy policies.
11. Children's Privacy
Our services are not directed at children under 18 years of age. We do not knowingly collect personal information from minors. If we discover we have collected data from a child, we will delete it promptly. Parents or guardians who believe we may have information about a child should contact us immediately.
12. Marketing Communications
12.1 Consent
We will only send marketing communications if you have:
Opted in to receive them
Provided consent during registration
Engaged our services (for service-related updates)
12.2 Unsubscribe
You can opt-out of marketing communications at any time by:
Clicking the "unsubscribe" link in emails
Contacting us directly
Updating your communication preferences in your account
Replying "STOP" to SMS messages
You will continue to receive essential service-related communications.
13. Changes to This Privacy Policy
13.1 Updates
We may update this Privacy Policy periodically to reflect:
Changes in our practices
Legal or regulatory requirements
New services or features
User feedback
13.2 Notification
When we make significant changes:
We will update the "Last Updated" date
Post a notice on our website
Send an email to registered users (for material changes)
Request renewed consent where required
13.3 Your Continued Use
Your continued use of our services after changes constitutes acceptance of the updated policy. We encourage you to review this policy regularly.
14. Contact Us
14.1 Privacy Questions
If you have questions about this Privacy Policy or our data practices:
Prime Spaces by Arfana (PSBYA)
Dubai, United Arab Emirates
Email: [Your Email Address]
Phone: [Your Phone Number]
Website: [Your Website URL]
14.2 Data Protection Officer
For data protection inquiries, contact our designated representative: Email: [DPO Email Address]
14.3 Response Time
We aim to respond to all privacy-related inquiries within 30 days.
15. Compliance with UAE Laws
This Privacy Policy is designed to comply with:
UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection
Dubai Data Law (Law No. 26 of 2015)
Real Estate Regulatory Agency (RERA) requirements
Dubai Land Department regulations
Other applicable UAE federal and emirate-level laws
16. Additional Information for EU/UK Residents
If you are located in the European Union or United Kingdom and your data is processed under GDPR/UK GDPR:
Legal Basis: We process your data based on consent, contract performance, legal obligations, and legitimate interests.
Data Controller: Prime Spaces by Arfana (PSBYA) is the data controller.
Supervisory Authority: You have the right to lodge a complaint with your local data protection authority.
International Transfers: We ensure adequate safeguards for data transferred outside the EU/UK.
17. Language
This Privacy Policy is provided in English. In case of any inconsistency between English and translated versions, the English version shall prevail.
By using our website or services, you acknowledge that you have read, understood, and agree to this Privacy Policy.
For a copy of our Terms and Conditions, please visit https://www.psbya.com/privacy-policy